Senior Product Designer · B2B SaaS
I find what no one named yet. Then I design from there.
Selected work
Redesigned a legacy onboarding flow, 23 fragmented steps collapsed into one clear journey. NPS moved +170%.
Under NDA
No PM, no existing flow. Designed a missing feature from scratch, shipped it, and mapped the next opportunity before leaving the team. 2× user growth and 20× more catalog downloads in the six months post-launch.
Under NDA
End-to-end research across 6 teams and 12 systems. The problem everyone assumed it was — wasn't. Two insights I identified became the leading brief for the next cycle.
About
I grew up between two cultures that don't naturally speak to each other. That gap became my work: identifying what's missing before it reaches the screen.
I trained as a Graphic Designer in Tokyo, where restraint is a discipline. I built most of my career in São Paulo, where complexity is the starting point. Both shaped the same habit: slow down on the question, move fast on the answer.
From Art Direction to Product Design, every step pointed in the same direction. When design truly serves people, business growth follows.
Open to remote, global roles.
"Yuki has an exceptional ability to transform complex strategies into tangible solutions, bridging business needs with impeccable design — from Product Discovery and ROI definition to delivering high-value digital products from scratch."
Marina Ferreira Mendez
Group Product Manager · B2B Platform
"Yuki is results-focused and uses business objectives to drive smart design decisions. Her objectivity is her greatest strength — she works with agility while designing intentional experiences. Excellent team relationships and ideas that push beyond conventional approaches."
Caio Prado Ferraz
Design Lead · UOL
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