Senior Product Designer · B2B SaaS
Three projects below. One brief was too small. One didn't exist. One was the deliverable.
Selected work
Redesigned a legacy onboarding flow, 23 fragmented steps collapsed into one clear journey. NPS moved +170%.
No PM, no existing flow. I designed the missing feature, shipped it, and scoped the next opportunity before leaving. 2× user growth, 20× catalog downloads in six months.
End-to-end research across 6 teams and 12 systems. The problem everyone assumed? It wasn't. Two insights I identified became the leading brief for the next cycle.
About
I grew up between two cultures that don't naturally speak to each other. That gap became the job: finding what's missing before it reaches the screen.
Tokyo trained me as a graphic designer. São Paulo turned me into a product designer: advertising, art direction, then B2B products. Before any of that, I changed schools every two years. Reading a room before I could speak its language was a survival skill. In product discovery, they pay you for it.
What I keep finding is the same thing in different products: the real problem sitting between teams, where nobody was looking. The projects above carry the evidence.
When the design is right, the business numbers move. Open to remote, global roles. Open to client projects. If what you need is the deck to look nicer, I'll be terrible for you.
"Yuki has an exceptional ability to transform complex strategies into tangible solutions, bridging business needs with impeccable design — from Product Discovery and ROI definition to delivering high-value digital products from scratch."
Marina Ferreira Mendez
Group Product Manager · B2B Platform
"Yuki is results-focused and uses business objectives to drive smart design decisions. Her objectivity is her greatest strength — she works with agility while designing intentional experiences. Excellent team relationships and ideas that push beyond conventional approaches."
Caio Prado Ferraz
Design Lead · UOL
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