Senior Product Designer · B2B SaaS
Born between two cultures. Trained to find the gap.
Selected work
Redesigned a legacy onboarding flow, 23 fragmented steps collapsed into one clear journey. NPS moved +170%.
Under NDA
No PM, no existing flow. Designed a missing feature from scratch, shipped it, and mapped the next opportunity before leaving the team. 2× user growth and 20× more catalog downloads in the six months post-launch.
Under NDA
End-to-end research across 6 teams and 12 systems to fix a broken anti-fraud journey — without breaking the in-person magic. The two directions I identified became the leading brief for the next cycle.
About
I grew up between two cultures that don't naturally speak to each other. That gap became my work: identifying what's missing before it reaches the screen.
From Art Direction to Product Design, every pivot sharpened the same instinct: when design truly serves people, business growth follows.
Open to remote, global roles.
"Yuki has an exceptional ability to transform complex strategies into tangible solutions, bridging business needs with impeccable design — from Product Discovery and ROI definition to delivering high-value digital products from scratch."
Marina Ferreira Mendez
Group Product Manager · B2B Platform
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